Guidelines for using online surveys for market segmentation
The market is characterized by a certain type of service, and a segment is a part of the market of a certain type of service, which is separated by its special types of modifications in accordance with the needs of consumers. Let’s find out how to create surveys for free in the article below.
The best way to justify management decisions
Market segmentation is not intended to justify any management decisions – appointments, enrollment in the personnel reserve, bonuses or fines, etc. If a person sees the opinion of others and receives a bonus or fine based on this information, then he does not focus on work tasks but only on building good relations with colleagues.
It is important to know that segmentation should be observed when providing feedback results. The presentation of information should be carried out in the conditions of a two-way or three-way meeting, where the employee himself, the manager, and the HR representative are present to explain the results obtained.
How to carry out online surveys for market segmentation?
Before carrying out the market segmentation, we advise you to take into account the priority thing – the motivation of employees. Is there a positive attitude towards evaluation in the team? Are they interested, and how actively involved in the process?
The main advantage of online surveys for different types of market segmentation is that you can access editing from absolutely any device, as well as:
- The purpose of the survey is to compare the information received from others with the self-assessment, based on the results of which to give feedback and correct possible problems.
- Ensuring confidentiality and anonymity is the key to success when conducting a survey.
- The survey allows users to quickly browse through a library of icons to create the perfect visuals.